Leveraging the success of Logitech's original spot staring Ivan Cobenk (Kevin Bacon's number one fan played by Kevin Bacon himself), our team enabled Ivan to sell his most prized Kevin Bacon possessions to all his fans.
We set up an Ebay storefront for Ivan. Viewers could click on and buy everything from the spot's "extended cut" by simply clicking on the embedded YouTube links. With all proceeds being donated to Kevin Bacon's charity SixDegrees.org, everyone was a winner.
Note: all annotations have been deactivated
Junior-ArtDirector: Susan Land Junior-Copywriter: Anthony Brooks ArtDirector: Croix Gagnon Copywriter: Nat Lawlor ECD: Margaret Johnson